All about The Destination Travel Guide

In this article we’re going to look at the definition of a Destination travel guide and review steps on how to define it’s scope.

Destination guides should inspire your reader. If they have already booked their tickets, your Destination Guide should give them peace of mind they’ve chosen the right location.

Definition of a Destination Travel Guide

Destination guides are the most popular type of travel guidebook, and there are different ways to approach them. They tend to be more fact-oriented than narrative, and although most are written in the first person, the majority of the content positions the writer as the neutral observer rather than an active participant.

Bear in mind though, your destination guide can’t just be facts and figures. It also needs to include a human perspective so that your readers have something to connect with. It may be something as simple as giving them the confidence to explore the area for themselves.

Whether your travel guide covers a city (London, Paris, Munich, etc.), a country (Mexico, Brazil, Australia, etc.), or a specific geographic region (Europe, South America, etc.), it needs to be clear to your reader. They need to know what they’re getting when they buy your book, which means you need to be clear about your intent.

A destination travel guide tends to be more fact-oriented than narrative. Although some of it may be written in the first person, the majority of the content positions the writer as the neutral observer rather than an active participant.

Bear in mind though, that your destination guide can’t just be facts and figures. It also needs to include a human perspective so that you readers have something to connect with. It may be something as simple as giving them the confidence to explore the area for themselves. We’ll cover how to evoke an emotional response in your audience in a later article.

Destination Guide Focus

Whether your travel guide is going to cover a country, city or specific geographic area, it needs to be clear to your reader. They need to know what they’re getting when they buy your book. So in turn, that means you need to be clear about your intent.

Here’s some examples of some destination guide titles:

• Sightseeing Tour of London
• A Weekend in Venice
• Eat, Sleep & Play in Europe
• Top 10 cities in France

Each of these destination guides has a scope that implies the content, but there’s still questions about the level of detail they contain.

For examples – in the Sightseeing Tour of London – there are so many sights to see in England’s capital city that you may decide you only want to focus on historical sites or royal sites to narrow the focus. Or you could expand the focus of your book by including places to eat and drink nearby.

When you write your own Destination Travel Guide “what to leave out” is actually more difficult than deciding what to include.

Scope of your Destination Guide

The geographic area you plan on covering can help to define how much detail you go into. Obviously, if you choose a town or small destination you can go into a lot more detail. If you choose a larger destination you won’t be able to include every single snippet of information. If you try, you will end up with a draft the size of War and Peace.

Destination Travel Guide Examples

Take a look at these Lonely Planet Destination Guide examples below which includes country guides, a city guide, and a combination country guide. Lonely Planet guide books are packed with information. They include a little bit of everything and cover each topic you would expect in a destination guide, but don’t cover all of them in-depth. They’ve found a happy medium between too-much and not enough.

London Villages: Explore the City’s Best Local Neighbourhoods was written by Zena Alkayat and Jenny Seddon and offers an intimate view of the UK’s capital city, highlighting the small, locally-known enclaves of independent shops, cafés and public spaces that give the capital its inimitable character.

• London Villages: Explore the City’s Best Local Neighbourhoods

Rick Steves’ Pocket Venice is a compact 280-page book that includes Rick’s advice for prioritizing your time, whether you’re spending 1 or 7 days in the city. It has everything a busy traveler needs, including a neighborhood overview, city walks, tours, sights, handy food and accommodations charts, and an appendix packed with information on trip planning and practicalities.

• Rick Steves’ Pocket Venice

Europe by Eurail 2017: Touring Europe by Train written by Laverne Ferguson-Kosinski is a comprehensive guide that provides the latest information on fares, schedules, and pass options, as well as detailed information on more than one hundred specific rail excursions. It also includes sample rail-tour itineraries combining several base cities and day excursions into fifteen-day rail-tour packages complete with hotel recommendations and sightseeing options.

• Europe by Eurail 2017: Touring Europe by Train

South-East Asia Travel Guide Package: Vietnam, Laos and Cambodia Travel Guides is a box set of guides written by Hoang Pham. He provides an introduction to each of these neighboring countries and explains how they are different from each other, and what cultural traditions overlap. It includes eating, getting around, what to do, and bucket list items.

• South-East Asia Travel Guide Package: Vietnam, Laos and Cambodia Travel Guides

Each of these destination guides has a scope that implies the content. When writing a destination travel guide, what to leave out is more difficult than deciding what to include. The geographic area you plan on covering can help to define how much detail you include. Obviously, if you choose a town or small destination, you can go into a lot more detail.

If you choose a larger destination, you won’t be able to list every single snippet of information. If you try, you will end up with a draft the size of War and Peace.

Considerations when planning your travel guide

When you plan your destination guide, you should consider the following:

1. Should I cover a little bit of everything?
2. Should I narrow down my focus to a specific topic?
3. Should I combine these two approaches? (e.g. focus on a few things in detail and cover the rest more broadly)

If you plan on writing an all-inclusive destination guide, consider the length and attention span of your reader. Do you really want to include everything, in minute detail?

If the answer is a resounding “yes” – you could opt to break your destination guide into multiple segments and write a series of books instead.

Destination guides can include full details about accommodation, restaurants, transportation, and sightseeing activities. They can also feature historical, cultural or general travel tips. This reference-type information is valuable when making travel arrangements as well as while you are on a trip.

Destination guides should inspire your reader. If they’ve already booked their tickets, your destination guide could confirm they’ve chosen the right destination. Examples of destination guides are Lonely Planet, Rough Guides, Frommer’s and Insight Guides.

Important last note, the information in your destination travel guide must be updated regularly to keep it current.

Want to learn about the other types of travel guides? Here’s the full list of this article series:

• Type of Travel Guide #1: Destination Travel Guide
• Type of Travel Guide #2: Side Trip Travel Guide
• Type of Travel Guide #3: Journey Travel Guide
• Type of Travel Guide #4: Special Interest Travel Guide
• Type of Travel Guide #5: Event Specific Travel Guide
• Type of Travel Guide #6: Expat Travel Guide
• Type of Travel Guide #7: Culinary Travel Guide
• Type of Travel Guide #8: Advice Travel Guide
• Type of Travel Guide #9: Reporting Travel Guide ** coming soon

In addition to these articles, I also wrote the following articles about writing a Local Travel Guide (which is a sub-genre of special interest travel guides):

• Think Local, Share Global: Writing a Local Travel Guide Pt.1
• Think Local, Share Global: Local Travel Guides Pt.2

Read more articles in my How to Write a Travel Guide Series

I’m putting the finishing touches on my How to Write and Self-Publish a Travel Guide Series, which details a step by step approach for writing and producing your own travel guide. It’s part of a four-part series aimed at helping travel bloggers achieve passive income based on their passions and existing content.

Each month I host a monthly free prize draw and give away a travel writing e-book to the lucky winner. Sign up to join my mailing list to participate.

If you’re a travel blogger who wants to turn their travel blog into an ebook or paperback destination guide, leave me a comment below.

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