How Travel Writers Self-Publish Podcast Ep#9: How to Identify your Target Audience to focus your writing


Ep#9: How to Identify your Target Audience to focus your writing

In this 20 minute show travel we cover:

  • How defining your audience and objective will streamline your writing
  • A Step by Step approach for identifying your Target Audience
  • A Target Audience case study as an example
  • How and why to establish an objective for your nonfiction book
  • A case study of how I defined my book’s objective
  • What is a descriptive statement and how to write one
  • How and why a descriptive statement will help you
  • How using today’s topics will keep your writing on track

Are you ready to establish your subject matter expertise and earn passive income by transitioning from travel blogger to author of your own travel book, but don’t know where to start? Do you have a travel guide, travel memoir, or travel book bubbling inside?

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Getting your book into your reader’s hands is a multifaceted process. It starts with writing and editing, before ebbing into design, production and distribution. Then just when you thought you could take a break … that’s when the marketing and promotion begins! It’s all too easy to get overwhelmed by the self-publishing process. But I’m here to help you with this exciting journey, and together we will make sure you reach your destination. Unharmed and unscathed!

Jay has designed a set of free worksheets to be used in conjunction with this podcast. Her Worksheet #6: walks you through the process of defining your Target Audience; Worksheet #7 will help you create Your Descriptive Statement; and Worksheet #8  helps you to define your Content Scope. You can download it for free on her website at:

Free Downloads: How to Write and Self-Publish your Travel Guide

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The How Travel Writers Self-Publish Podcast

Each episode covers aspects of the travel writing and self-publishing process to help travel bloggers and travel writers get their books published. Most episodes are 20-minutes long, but occasionally I’ll bring you a 10-minute episode.

Are you thinking about writing a travel guide, travel memoir, or other travel-related book? This podcast is for you!

We share tips, strategies, and inspiration to help you: write, plan, self-publish, market, and promote your travel book, so your words get into the hands of a global audience.

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Be our Guest: If you’d like to share your travel writing or self-publishing knowledge with my audience, please get in touch (just fill in my form on the podcast page).


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How to Define your audience and descriptive statement. How Travel Writers Self-Publish Podcast

Author: Jay Artale

Focused on helping travel bloggers and writers achieve their self-publishing goals. Owner of Birds of a Feather Press. Travel Writer. Nonfiction Author. Project Manager Specialising in Content Marketing and Social Media Strategy.

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