How Travel Writers Self-Publish Podcast Ep#22: Should you pay to advertise your book? (co-host David Penny)

Should you pay to market your book? Podcast with co host David Penny

Ep#22: Should you pay to advertise your book? (co-host David Penny)

In this 20-minute show travel writer Jay Artale chats with author David Penny about whether beginning authors should invest in book advertising using Amazon Ads or Facebook Ads, or focus on other priorities.

  • What’s more important than paid advertising?
  • Can you afford the minimum Facebook Advertising weekly investment of $35?
  • Do you know why you’re writing?
  • Why you should learn to market your books yourself.
  • The basics for using Amazon Ads to market your book.
  • The complexity of Facebook Ads.


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Are you ready to establish your subject matter expertise and earn passive income by transitioning from travel blogger to author of your own travel book, but don’t know where to start? Do you have a travel guide, travel memoir, or travel book bubbling inside?

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Getting your book into your reader’s hands is a multifaceted process. It starts with writing and editing, before ebbing into design, production, and distribution. Then just when you thought you could take a break … that’s when the marketing and promotion begins! It’s all too easy to get overwhelmed by the self-publishing process. But I’m here to help you with this exciting journey, and together we will make sure you reach your destination. Unharmed and unscathed!

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The How Travel Writers Self-Publish Podcast

Each episode covers aspects of the travel writing and self-publishing process to help travel bloggers and travel writers get their books published. Most episodes are 20-minutes long, but occasionally I’ll bring you a 10-minute episode.

Are you thinking about writing a travel guide, travel memoir, or other travel-related book? This podcast is for you!

We share tips, strategies, and inspiration to help you: write, plan, self-publish, market, and promote your travel book, so your words get into the hands of a global audience.

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Be our Guest: If you’d like to share your travel writing or self-publishing knowledge with my audience, please get in touch (just fill in my form on the podcast page).


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Should you pay to market your book? Podcast with co host David Penny

Author: Jay Artale

Focused on helping travel bloggers and writers achieve their self-publishing goals. Owner of Birds of a Feather Press. Travel Writer. Nonfiction Author. Project Manager Specialising in Content Marketing and Social Media Strategy.

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