What’s your Guest Blogging Strategy?

When it comes exerting effort to write articles for other websites, you have to have a clearly defined guest blogging strategy to know which tactics to use to land yourself a guest blogging spot. Do you know what your guest blogging goals are? Which strategy is best? And what guest blogging mistakes to avoid?

Don’t worry, help is at hand. I’ve rounded up a set of five guest blogging articles that will help you create your own blogging strategy for 2018. Time is of the essence so don’t jump into guest blogging without defining your strategy and making sure you’re clear about your goals.

Click on these article titles to visit the website articles mentioned.

How to Execute a Guest Blogging Strategy That Drives Results

John Hall is the CEO of Influence & Co., and believes that if you want the best returns, you must put in the effort. To establish yourself or your company as an expert and drive measurable results for your brand, you need a comprehensive guest posting strategy.

According to blogging data from Orbit, 56.2 percent of bloggers occasionally guest post, while 34.5 percent never do. Only 9.3 percent usually guest post. According to our research, 61 percent of publication editors planned to increase the amount of guest content they publish, while only 4 percent planned to decrease that content.

The Ultimate Guide to an Effective Guest Blogging Strategy in 2018

Sharon Hurley Hall is a technical writer at OptinMonster, I love that her article features foundational and advanced advice to approach guest blogging, but especially that she places primary importance on knowing your goals. Let’s face it, if you don’t know what you want to achieve or where you’re heading, how do you know how to get there?

In this guide, we’re going to show you how to create and execute a successful guest blogging strategy. We’ll illustrate this with successful guest blog post examples. By the end, you’ll be able to use guest posting effectively to gain more visibility for your business and brand, and improve lead generation.

What is your Guest Blogging Strategy for 2018?

Another article that highlights the importance or setting guest blogging goals is Anuja Lath who is India’s #7 LinkedIn Top Voice 2017, who recommends (rightly so) that you need to consider your audience when determining your goals.

Before deciding on your guest blogging strategy you need to ascertain what your goals are. Are you looking at a completely new audience to expose your blog to? Do you want to establish yourself as an authority in blogging? Do you want to connect with other bloggers in your field?

5 Old School Blogging Tactics That No Longer Work

Amelia White. Blogging is one of the key elements of contemporary marketing strategies. However, most bloggers are not following the latest developments in this field, so they still use a bunch of old tactics to increase the awareness of their blogs. In this article, we debunked 5 old-school blogging rules that no longer work. Keep our suggestions in mind while writing posts and rest assured they will bring you a lot of benefits very soon.

In 2017, you can hardly become a blog star writing for the famous websites. That’s because these pages hire a lot of guest bloggers and publish dozens of posts each day. In such circumstances, it would be better for you to focus on less popular but highly authoritative websites. Just stick to your field of interest and you’ll get the opportunity to attract target users through guest blogging.

12 Guest Blogging Mistakes You Need To Stop Making

Vinayak, the founder of ProBlogBooster, provides a list of 12 common errors that reduce the effectiveness of your guest blogging efforts. Before you dive head-first into reaching out to host blogs take some time to review this list and avoid these guest blogging mistakes, the primary one which is related to setting goals and a strategy (by now you should be spotting a theme!!)

Guest blogging aimlessly or without any purpose does not offer all the above results. Aimless guest blogging means your posts are unlikely to be properly targeted. First, you have to decide, what benefit you need to achieve. Whether you want increased subscriber base, increased traffic, improved search engine ranking or Facebook followers.

That’s ample food for thought to set you on the right path to success. So what are your guest blogging goals for 2018? Leave me a comment below and share what you’re trying to achieve.

Leave me a comment and let me know if you’ve written or read an interesting article about #guestblogging. Knowledge is Power!

Click here for my list of a 100+ Travel Blogs that accept Guest Posts